Why Process

The limited availability and exclusivity of luxury articles provided by Why are intended to create a sense of uniqueness for its clients. 

To access these luxury articles, interested clients are required to register and join a waiting list. Once their submission is received, the company reviews the applications and selects clients from 48 hours. The chosen clients are then given the opportunity to purchase the desired article, which is reserved for them for a week.

During the buying process, clients have the option to appear in the Owner Finder, a service provided by the company. This service allows the authentication of the purchased item to be made public, accessible to anyone interested in verifying its authenticity.

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